Climate & Business Talks Highlight Eco-Tourism as a Competitive Advantage
Government leaders, tourism businesses, investors, conservation organisations and development partners have gathered in Musanze for the first Climate & Business Talks of 2026 to explore how eco-tourism can strengthen Rwanda's economy while advancing climate action.
Organised by the Embassy of the Federal Republic of Germany in Kigali in partnership with the Government of Rwanda, the event was held under the theme "Eco-Tourism as a Competitive Advantage: Investment, Certification and Climate Resilience."
The discussions recognised that as global tourism becomes increasingly sustainability-focused, destinations must demonstrate credible environmental and social responsibility. Participants explored how Rwanda can use eco-tourism, sustainability certification and green investment to strengthen its position as one of Africa's leading sustainable tourism destinations.
Opening the event, Permanent Secretary at the Ministry of Environment, Fidele Bingwa, highlighted the role of government in creating the right conditions for sustainable development.
"The role of the Ministry of Environment is to set the foundation upon which we can build sustainable economic development," said PS Bingwa.
The Ambassador of the Federal Republic of Germany to Rwanda, Heike Uta Dettmann, emphasised the importance of bringing together diverse stakeholders to generate practical ideas that benefit both people and the environment.
"I'm sure we will hear new ideas on how climate adaptation, community resilience and business interests can not only be aligned, but benefit each other," said Ambassador Heike Uta Dettmann.
Irène Murerwa, Chief Tourism Officer at Rwanda Development Board, highlighted the significance of the discussions at a time when destinations around the world are working to balance tourism growth with environmental sustainability.
"This platform comes at a critical time, as destinations and businesses around the world seek to grow tourism while responding to climate change and protecting the natural assets on which the sector depends," she said.
Delivering the keynote address, Kaddu Sebunya, Chief Executive Officer of the African Wildlife Foundation, challenged participants to think beyond whether a green economy is achievable and instead focus on building the systems required to make it a reality.
"The question is no longer whether a green economy is possible one day. The question is whether we are prepared to design ownership, finance, skills, and markets at the scale that the opportunity demands," said the CEO.
The importance of credible sustainability certification was further explored by David Toovey, Managing Director of Spruik Agency, who emphasised that businesses increasingly need measurable evidence of their environmental performance.
"It is no longer enough to simply say, 'We are green because we have trees.' Businesses need to demonstrate credible, measurable sustainability," he said.
Participants discussed how recognised sustainability standards can improve market access, increase investor confidence and help Rwanda attract environmentally conscious travellers seeking responsible tourism experiences.
A recurring conversation throughout the event was that sustainable tourism extends beyond protecting landscapes. It must also create opportunities for communities, support local businesses and strengthen conservation efforts.
Rigobert Uwiduhaye, Founder of the Studio of African Wildlife Art (SAWA), highlighted the importance of culture and storytelling in enriching visitor experiences.
"Visitors need to experience cultural activities, hear stories from local creatives, and understand how communities express themselves through protecting the environment around them," he said.
The discussion also explored expanding tourism opportunities across the country. Jackson Hakiza, Director General of the Rwanda Chamber of Tourism, encouraged the development of stronger tourism circuits.
"We need to develop more opportunities and build itineraries across the country, connecting different destinations and encouraging visitors to explore more of Rwanda," said Jackson.
Karen Sherman, Founder and Chief Executive Officer of Virunga Mountain Spirits, emphasised the need to invest in premium local products and experiences.
"If we are serious about creating value in Rwanda, we need to create premium Made-in-Rwanda products and premium Made-in-Rwanda experiences to build out those value chains. 'Visit Rwanda' and 'Made in Rwanda' go hand in hand," she said.
Manzi Kayihura, Executive Chairman of Wilderness Rwanda, stressed that conservation must remain central to the growth of the tourism industry.
"You cannot build a sustainable business if you do not invest in people and conservation. Conservation has to remain at the centre of the conversation. Rwanda has come a long way. The business environment is good, the product is great, and the stability is good. The opportunity now is to think about how we can grow the sector sustainably over the long term,” said Manzi.
The Climate & Business Talks reinforced that sustainable tourism is not only about protecting nature. It is also about strengthening businesses, creating jobs, attracting investment, supporting communities and building resilience to climate change.